Renew have begun the beta testing of Renew ORB technology – an exclusive device assembled within the Renew Pods that detects smartphones by proximity, speed, duration and manufacturer through unique MAC addresses.
The device has been installed to measure variables in market share between mobile handheld providers within the City’s Square Mile – the highest concentration of professionals in Europe.
It also provides real-time information of flow patterns and behaviour in the City by measuring the frequency of unique MAC addresses passing the Renew Pods.
The technology enables clients to accumulate data readings that will aid in compounding statistical analysis on trending demographics in high profile locations (and particularly a client’s own market share within the City relative to peers in the handheld manufacturing example).
For an exclusive animated teaser illustrating how the Renew ORB technology operates, SEE BELOW.
For an extensive description of the Renew ORB technology and the implications of its data capturing capabilities, please read our press release, ATTACHED BELOW.
Press Release 5.0 (reneworb)